🍯 Platform Overview · Updated May 2026

The SEO Platform
for Local Service Businesses

HoneyBun is a multi-vertical, multi-city SEO website platform. Operators get fully deployed WordPress sites with AI-generated content, schema markup, and a DCC engine that personalizes every page from a single JSON config.

5
Live Operators
15
Verticals Implemented
59
CF Workers
250
Max Pages / Site
4 core workers (provision · content · render · agent) + 55 specialist workers (orchestration, monitoring, audit, SEO, drift remediation, task dispatch, watchdogs, OG/image, converter)
What is HoneyBun

One Platform. Any Local Business.

An operator signs up, their site is provisioned, AI generates content, and the render worker delivers optimized HTML to every visitor — all from a single JSON config.

1

Operator Signs Up

Diagnostic call → Simplex checkout → webhook fires provisioning. Operator picks their vertical (plumber, gym, med spa, etc.) and market.

2

Site Provisioned

hb-provision worker clones the golden WordPress instance on Cloudways, assigns a subdomain, and stores client data in KV.

3

AI Content Generated

hb-content worker runs two passes: Sonnet researches the market, Opus writes high-converting local SEO copy for every page and city.

4

Pages Go Live

The WordPress theme fetches from hb-render on every request. HTML fragments, CSS vars, and JSON-LD schema are injected into the page — no plugin required.

5

SEO Engine Runs

Schema.org markup is injected per page type — LocalBusiness, Service, FAQPage, AggregateRating, BreadcrumbList — all wired to DCC data.

6

Operator Ranks & Retains

Monthly retainer covers ongoing content updates, SEO monitoring via hb-agent, and dashboard access at app.gethoneybun.com.

Request Flow End-to-End

Every page view travels through three systems: WordPress theme → Cloudflare Worker → KV Store. The mu-plugin bridges them invisibly.

Client
🌐
Browser
Visitor visits operator site
WordPress
📄
template-*.php
Per-vertical theme templates
🔌
mu-plugins/
hb-heartbeat · hb-hero-preview · DCC bridge
⚙️
wp-app-root/
hb-deployer.php · hb-theme-sync.php — PHP endpoints
↓ GET /render/:clientId/:pageType/:slug
Core Workers
🏗️
hb-provisioning
Clone WP · assign subdomain
✍️
hb-content
Sonnet research → Opus copy
hb-render
HTML + CSS + JSON-LD schema
🤖
hb-agent
SEO audit · intake · content
↓ Orchestrated by
Specialist
🎼
Orchestration
orchestrator · task-dispatcher · task-watchdog · tasks
🩺
Monitoring
health-monitor · drift-remediation · cert-expiry-probe · watchdog · status-page
🔍
SEO / Audit
seo · seo-playbook · audit · premier-audit · rank-tracker · interlink · schema-validator
💰
Funnel / Leads
funnel · funnel-crawler · leads · checkout · pbg-checkout · prospect-intel
📦
Platform
verticals · clients · deploy · auth · session · analytics · ga-mp-proxy · neighborhoods
↓ Reads / Writes
Storage
🗄️
KV namespaces
HB_CLIENTS · NEIGHBORHOODS · sessions · caches
🪣
R2 · hb-assets
Static assets · theme bundles · deploy artifacts
🐘
Supabase
Tasks · lessons · drift events · analytics · neighborhoods
↓ Returns { html, css, schema }
Output
💻
Operator Site
SEO HTML · schema in <head> · injected DOM
📱
PWA · operations/app/
hb-operator-app · hb-internal-app (Cloudflare Pages)
📊
app.gethoneybun.com
Dashboard · Vercel · analytics · workflows
Cloudflare Workers

4 Core + 55 Specialist Workers

Four core workers carry the request path. Fifty-five specialist workers handle orchestration, monitoring, audit, SEO, funnel, OG/image rendering, and platform plumbing. All deployed via Wrangler from workers/configs/*.toml.

wrangler-provisioning.toml
🏗️ Provision
Receives Simplex webhook on checkout → clones the golden WordPress instance on Cloudways → assigns a subdomain → stores new client record in KV. The entry point for every new operator.
HB_CLIENTS (KV) HB_ASSETS (R2)
wrangler-content.toml
✍️ Content
Two-pass AI content generation pipeline. Pass 1: Sonnet researches the market, competitors, and local signals. Pass 2: Opus writes converting local SEO copy for every page template and city combination.
HB_CLIENTS (KV)
wrangler-render.toml
⚡ Render
Pre-computes HTML fragments, CSS custom properties, and JSON-LD schema from the DCC config. Returns a { html, css, schema } payload to the WordPress mu-plugin on every page load. Fastest path to dynamic, personalized pages.
HB_CLIENTS (KV)
wrangler-agent.toml
🤖 Agent
AI agent skills available on-demand: SEO audit of any operator page, content intake from operator questionnaire, and supplemental content generation. Extends platform capability without touching the main workers.
HB_CLIENTS (KV)
Specialist Workers (55)
🎼 Orchestration
orchestrator · task-dispatcher · task-watchdog · tasks · watchdog · ci-receiver
🩺 Monitoring
health-monitor · drift-remediation · cert-expiry-probe · cloudflared-monitor · outbound-probe · status-page · rollout-monitor · token-audit · post-deploy-smoke · inbox-gc
🔍 SEO / Audit
seo · seo-playbook · seotools · audit · premier-audit · rank-tracker · interlink · schema-validator · record-completeness · cta-scan · booking-link-scan · client-id-parity
💰 Funnel / Leads
funnel · funnel-crawler · leads · checkout · checkout-test · pbg-checkout · prospect-intel · fp-stepup · density-pricing · territory-reconciliation
📦 Platform
verticals · clients · deploy · auth · session · analytics · ga-mp-proxy · mockup · template · link · launch-validator · verify · dcc-migration · converter · image · og · assets
DCC JSONKV (HB_CLIENTS)hb-heartbeat.php
wp_option cacheBBS_Vertical_Loader
bbs_get() / bbs_get_section()Templates
$ wrangler deploy --config wrangler-provision.toml
$ wrangler deploy --config wrangler-content.toml
$ wrangler deploy --config wrangler-render.toml
$ wrangler deploy --config wrangler-agent.toml

15 Implemented · 24 Marketed

Three layers of vertical readiness: 13 golden template apps deployed and ready to clone (from deploy-manifest.json) · 15 verticals with full implementation under workers/verticals/ (DCC schema, slug patterns, schema.org type, voice preset, nav items, trust signals) · 24 verticals with marketing landing pages on gethoneybun.com. The extra 9 are sales-ready but await full build-out. 5 are running in production right now as live operator sites.

Production (live operator on platform)
Implemented (workers/verticals/ exists)
Marketing only (landing page, no vertical build)
📸 Photo Booth
🔧 Plumbers
💆 Med Spas
🏋️ Gyms / Fitness
💈 Barbershops
❄️ HVAC
💅 Nail Salons
🏠 Roofers
🏡 Realtors
🪵 Flooring & Epoxy
Electricians
💉 IV Hydration (Clinic)
🦷 Dentists
🔨 Home Remodelers
🚐 IV Hydration (Mobile)
👁️ Optometrists
😁 Orthodontists
💍 Wedding Coordinators
🏝️ Luxury Real Estate
📷 Photographers
🎬 Videographers
🎵 DJs
🎉 Event Planners
🏛️ Venues
💼 CPA / Tax Accountants
Per-Vertical Full Implementation = 24 PHP Templates
page-home page-about page-contact page-faq page-gallery page-jobs page-services page-venues template-service template-city template-venue template-job template-service-areas vertical.css 4 config JSONs prompt-overrides.js

DCC Schema

Every operator site is configured by a single DCC JSON stored in KV. The BBS_Vertical_Loader reads it and exposes it to all templates via bbs_get().

siteUrl: "plumber.gethoneybun.com"
design: {
  heroH1Layout: "editorial" | "centered" | "split"
}
business: {
  companyName, phone, email,
  address, city, state, zip,
  ownerName, yearEstablished,
  tagline, booking_link,
  guarantee, rating, reviewCount,
  instagramHandle, instagramImages[]
}
primaryCity: "Brea"
serviceCities: ["Brea","Fullerton","Anaheim"...]
hero: { eyebrow, h1, subtitle, bgImage,
  stats: [{ number, label }],
  cta1: { label, url },
  reviewBadges: { google, yelp } }
services: [{ name, slug, image, description }]
reviews: [{ text, name, rating, source }]
faqs: [{ question, answer }]
seo: {
  schema_type: "Plumber",
  rating_value: "4.9",
  service_slug_prefix: "plumbing-",
  indexing: "index" | "noindex"
}
SEO Engine

Schema Injection Per Page Type

seo.php hooks into wp_head at priority 5. Every page type outputs its specific schema.org graph — all driven by DCC data, zero hardcoding.

Home
Organization {VerticalType} Service ×N FAQPage AggregateRating BreadcrumbList Offer
City
LocalBusiness {VerticalType} Service FAQPage BreadcrumbList AggregateRating
Service
Service FAQPage BreadcrumbList Offer
About
Organization Person BreadcrumbList
FAQ
FAQPage (critical) BreadcrumbList
Blog
Article BlogPosting BreadcrumbList
🎯 Voice Presets
bold Dan Kennedy cadence, short punchy sentences
energetic High-energy, exclamation marks, momentum
warm Approachable, conversational, trust-building
elegant Sophisticated, minimal, premium positioning
📐 Copy Methodology
Kennedy Sales Psychology:
Promise → Proof → Offer → Desire → Close

Dan Kennedy Structure:
Problem → Agitate → Solve → Proof → Offer → Close

Headlines: Gary Halbert curiosity-driven

Where Data Lives

Four storage systems, each purpose-built for its domain.

Cloudflare KV
HB_CLIENTS
Client registry, DCC configs, pipeline state, content cache. Primary data store for all workers.
KV namespace
Cloudflare R2
hb-assets
Static assets, images, theme files. Bound to hb-provision for deployment artifacts.
Bucket: hb-assets
Cloudflare KV
NEIGHBORHOODS
Neighborhood intelligence data used for pitch decks and hyper-local content targeting.
KV namespace
Supabase · PostgreSQL
Persistent DB
Persistent data, analytics, neighborhood tables. Long-term storage beyond KV TTLs.
PostgreSQL
gethoneybun.com

Marketing Site

47 PHP page templates. 24 vertical landing pages. 17 resource guides. 5 comparison pages.

📄
24 Vertical Pages
Each vertical gets a full landing page at /vertical-seo/ with industry-specific copy, pricing, demo site link, and calendar embed.
📚
17 Resource Guides
SEO education content at /local-seo-vertical/. Builds organic authority and attracts operators researching SEO solutions.
⚔️
5 Comparison Pages
SEO Agency, Search Atlas, Adaptify, Google Ads, Cost of Not Ranking. Bottom-funnel capture for high-intent buyers.
🏗️
Dispatcher Pattern
Every template is 9 lines — just sets a vertical key and requires the shared template. All layout in vertical-template.php.
📅
Book Page
Simplex calendar embed at /book/. Vertical slug passed as ?v=plumber for personalized booking experience.
🔄
Theme: gethoneybun-theme
Standalone WordPress theme. Git-tracked. honeybun_get_vertical_data() and honeybun_get_resource_data() power all pages.
Repository Layout

operations/ — What Lives Where

All production HoneyBun platform code lives under honeybun/operations/. Each subfolder owns its own deploy target.

⚙️
workers/
59 Cloudflare Workers (4 core + 55 specialist) + verticals/ implementations + plugins canonical source. Deployed via wrangler deploy --config configs/wrangler-*.toml.
📊
dashboard/
Vanilla JS SPA → Vercel → app.gethoneybun.com. Operator tools, intake, analytics, board.
📱
app/
Two Vite-built PWAs → Cloudflare Pages: hb-operator-app (operator-facing) and hb-internal-app (internal ops).
🎨
themes/
WordPress themes: photo-booth (base / golden), realtor, plus verticals/ per-industry themes. Synced to Cloudways.
🔌
mu-plugins/
Must-use plugins for every operator's WP install: hb-heartbeat.php (render bridge), hb-hero-preview.php. Mirrored to Cloudways wp-content/mu-plugins/.
🌐
wp-app-root/
PHP HTTP endpoints called by workers: hb-deployer.php, hb-theme-sync.php. Bridge between Cloudflare Workers and Cloudways WordPress.
📚
pages-catalog/
Local dev tool. Regenerates URL catalog for go.gethoneybun.com via node generate-catalog.js.
🧪
pilots/ · scripts/
Pilot experiments and one-off ops scripts. Not deployed — local execution only.

app.gethoneybun.com

The operator-facing control center. Analytics, integrations, site management — all in one place.

📊
GA4 Integration
Connect Google Analytics 4. Traffic, conversions, and ranking trends displayed in the operator dashboard with HoneyBun attribution.
🔍
GSC Integration
Google Search Console data surfaced in-dashboard. Impressions, clicks, average position — per page and per query.
📍
GBP Integration
Google Business Profile. Local visibility metrics, reviews, and citation health tracked from a single dashboard view.
🔑
Client Portal
Per-operator login. View their site, SEO metrics, and content status. SOP-008 governs the client portal onboarding flow.
⚙️
Workflows Engine
Cloudflare Worker-backed automation (hb-workflows endpoints). SOPs trigger workflows for onboarding, content delivery, review requests, and lead follow-up.
🤖
Agent Orchestration
SOP-010 defines agent orchestration. hb-agent skills fire on demand: SEO audits, content gap analysis, intake processing.